About MadeSmart
Comfort you feel, confidence you can see
The world is getting smarter -smart phones, smart TVs, smart doors, smart watches. So why stop there? It's time for smart underwear. At Madesmart, we believe the smartest technology isn't always digital-it's the design you wear closest to your skin. Our men's innerwear blends innovation, timeless style, and lasting comfort, because smart living starts from within.
Proudly born in Cameroon, we combine global fashion standards with a local heartbeat. Shopping is fast and secure with Orange Money and MTN Mobile Money, making it effortless to upgrade your everyday essentials.
Proudly born in Cameroon, we combine global fashion standards with a local heartbeat. Shopping is fast and secure with Orange Money and MTN Mobile Money, making it effortless to upgrade your everyday essentials.
@ Founder
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Made smart designed to make you smart
We design comfortable, smart underwears.
At Madesmart Clothing, we believe that style begins with comfort, and comfort begins with the right foundation.
Before you step out into the world dressed to impress, it starts with what you wear underneath. Innerwear may not always be visible, but it has the power to shape how you feel throughout the day. That belief is at the heart of everything we do.
M.M CLOTEHA was conceived in June 2022 by two visionary sisters, known as B&B;, based in Cameroon. With a deep belief in the transformative power of textiles, they knew they could change the world with discipline, creativity, and the right mindset. Although the idea was born in 2022, the brand officially came into existence in April 2025. Founded in Cameroon, production was strategically established in France, to ensure the highest standards of craftsmanship and global quality in men's underwear.
M.M CLOTEHA was conceived in June 2022 by two visionary sisters, known as B&B;, based in Cameroon. With a deep belief in the transformative power of textiles, they knew they could change the world with discipline, creativity, and the right mindset. Although the idea was born in 2022, the brand officially came into existence in April 2025. Founded in Cameroon, production was strategically established in France, to ensure the highest standards of craftsmanship and global quality in men's underwear.
Smart underwear for smart looks and feeling
We design comfortable, smart underwears.
MADESMART was born from a vision shared by two sisters who believed that textiles are more than fabric - they are tools to build confidence, identity, and lifestyle. They identified a gap in men's underwear where durability and elegance were often overlooked. Their mission became clear: to design underwear that combines comfort, strength, and timeless style. What began as an idea in Cameroon in 2022 came to full existence in 2025, with production in France ensuring international quality. Today, MADESMART stands as a bridge between African creativity and European craftsmanship - a brand committed to making men feel smart, confident, and comfortable every day.
M.M CLOTEHA was founded by B&B in Cameroon in June 2022, driven by a vision to create a brand that speaks to both heritage and innovation. In April 2025, this vision came to life with the official launch of MADESMART, a brand committed to delivering world-class standards through a strategic production partnership in France. The debut underwear line, crafted for men aged 17 to 75, set a new benchmark by combining African inspiration with global quality, earning recognition as a brand that bridges culture, comfort, and style.
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Primary Audience: Men aged 17-75, who value style, quality, and comfort in their everyday wear. Secondary Audience: Women aged 17-65, purchasing underwear for partners, sons, fathers, or friends
MADESMART merges African creativity with European precision. Founded in Cameroon and produced in France, the brand delivers premium-quality men's underwear that combines elegance, durability, and comfort - designed to last and built to inspire confidence.